BMW is one of the world’s largest automotive companies, known for the style and performance of their cars. With millions of satisfied customers already around the globe, BMW also wanted to reach and exite new car enthusiasts and those generally interested in mobility and technology via a new international “main stage”: BMW.com.
This video case study showcases the website, its goals and challenges, explains the cooperation between BMW and Google, demonstrates the great success of the cooperation and promises future partnership.
GOOGLE X BMWMUNICH X 2018CONCEPT X DIRECTOR X PRODUCER
DOP: Georg Lucas Müller
Editor: Sebastian Chilla
Animation: Henning Basler
Sound: Hannes Mielke
LOOK & FEEL
The video will inform in an entertaining way by giving input from the experts and showing footage of the website combined with animations and graphics that explain the benefits of the new bmw.com website.
We focus on ‚in camera solutions‘ to show the mobile website. That means we try to show all functions by filming them. If there is an additional function or a function we need to explain especially, we will show it on a reduced background with easy animations.